Who we are
Initials Labs is part of Initials CX, an independent B2B and B2C customer experience agency dedicated to delivering consistently brilliant engagement across all channels.
For over 20 years we've been building brands and rousing audiences at home and across the world. Our expertise and experience in multiple categories cover all channels where we work tirelessly to get brands chosen wherever they're seen.
We're as skilled at cracking the B2B brief as the B2C. Why? Because we never overlook the fact that businesses are brands too - ones that people must engage and connect with in order to succeed. It's why, in our experience, finding creativity in the corporate is crucial, and the reason our clients start to flourish when we do.