Who we are
Initials CX Labs is part of Initals CX, an independent B2B and B2C customer experience agency dedicated to delivering consistently brilliant engagement across all channels
For 18 years we've been building brands and rousing audiences at home and across the world. Our expertise and experience in multiple categories covers all channels where we work tirelessly to get brands chosen wherever they're seen.
We're as skilled at cracking the B2B brief as the B2C. Why? Because we never overlook the fact that businesses are brands too, that people must engage and connect with to succeed. It's why in our experience finding creativity in the corporate is crucial, and the reason our clients start to flourish when we do.