The Gap Partnership

Our Work

We devised and implemented a highly tailored approach to ensure that each market received localised content and advertising strategies relevant to their specific needs and search behaviours across 15 different language variants.

SEO

By first ensuring a harmonious relationship across data, marketing, and web development, we were able to deliver a fully comprehensive SEO strategy which included:

• Creating a strong, SEO-first, website architecture
• Crafting high-quality, unique, and keyword focussed on-site and off-site content
• Strategic link building and content distribution
• Ongoing website interlinking and fresh content generation
• Constantly adaptation to algorithm changes
• Ongoing technical SEO improvements
• Online Brand Building

PPC

After thorough discussions with TGP, we gained a complete understanding of their ideal customer behaviour, pain points, and desires. This insight enabled us to create highly targeted PPC search ads that would reach the right audience segments at the right time.

Our PPC strategy included the following key components:

• Precision Targeting
• A pure focus on sales-ready keywords
• Copy and design
• A/B Testing and Landing page optimisation
• Intelligent bid management
• Performance Monitoring and Reporting

The Results

Since commencing work in 2017, our holistic search marketing strategies have yielded remarkable outcomes.

The highlights of our results include:

• Consistent Year-on-Year increases in Organic and PPC Traffic
• Higher Search Engine Rankings
• Continuously Improved Website Conversion Rates
• Multi-lingual success across 15 language variants
• Vast improvement in the quality of leads generated
• Significant levels of ROI.