Our work
A smart, uncomplicated site that seamlessly categorised different vitamins and supplements through type, benefit or new releases – supported by a built-in recommendation engine and streamlined checkout that helped customers find suitable products and finalise their baskets efficiently.
User insight at the heart of the design approach
With the vitamins category both growing and overpopulated, it was crucial to build a user-friendly-first foundation that would cut through the complexity, allow flexible search options, and efficiently match shoppers with the right products.
Customer insights fed directly into the search functionality and product grouping –which categorised different vitamins and supplements through a) type, b) lifestyle benefit or c) new releases.
While a built-in recommendation engine and streamlined checkout experience helped customers find suitable products and finalise their baskets more efficiently.
Optimised and integrated
The result is a smart, uncomplicated site designed for a seamless shopping experience from start to finish on the Shopify Platform with integration into warehouse and distribution partners.
You may also like...
-
The Gap Partnership
UX/UI design, build and supportHow we created a modern digital presence to reflect The Gap Partnership’s evolution.View The Gap Partnership UX/UI design, build and support case study -
The Information Lab
UX/UI designHow we broke down the barriers of ENDLESS data with a refreshingly responsive redesign.View The Information Lab UX/UI design case study
